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A. The "Fifth Estate" Arrives.
In 1946, Judith
Waller, an executive of radio station WMAQ in Chicago, wrote a textbook for a
college-level introductory course in radio broadcasting. She titled it, "Radio, the
Fifth Estate," probably to the amazement of any member of the Fourth Estate who might
have bothered to notice. But it was no stretch of reality for her to place radio in such
important company.
In the beginning
years of regular broadcasting (the early twenties) seemingly magic voice and music came
"right through the air" to an amazed and delighted audience. By the thirties
now-veteran listeners were able to ease the pain of the depression, especially through
programs of music and comedy, and news broadcasts helped to make people aware of the
growing possibility of war between the major nations of the world. During World War II
radio was the medium to provide entertainment to both the home front and the armed
services. And when Edward R. Murrow broadcast from the rooftops of London the audience was
transported to the chilling reality of war. No longer was there any question as to the
importance of radio broadcasting.
By 1946, there were
1011 radio stations, only 57 of them educational. The early earphones and "cats
whiskers" receiving sets had long been discarded in favor of large and fancy pieces
of furniture called the "radio console." Ninety percent of American homes had at
least one set, and many of them also had sets in the kitchen and bedroom.1 The program and financial structure of radio
had long been established. Programs of music, drama, news and information were available
at the twist of a dial. Almost all programs were sponsored by businesses eager to
advertise their goods or services. Four commercial radio networks originated the bulk of
the programming, carried mostly over large, metropolitan network affiliates.
The post-war years
were to bring even more amazing development. The Federal Communications Commission (FCC)
assigned hundreds of new channels for AM and FM broadcasting, thereby making it possible
for local communities to enjoy local radio programs. Transmitter towers sprouted across
the land, as if a modern Johnny Appleseed had planted radio seeds. By 1955 there were 3343
radio stations and 96.4 percent of American homes had sets.
Prior to World War
II, television had emerged from the laboratories to begin actual transmission of program
material to a very small audience, mostly around New York and Chicago. Effective growth
ceased with the war, but it began again in 1946, as fast as steel could be found to build
towers and electronic industries could retool to build television broadcasting and
receiving equipment. Growth was amazing. The few pre-war TV stations had been developed,
for the most part, by existing radio station owners, usually network affiliates. These
organizations were the first to build or re-start stations after the war. With the movie
industry disdaining to participate in this "crude experiment," it was almost
inevitable that the programming and financial structure of the television industry would
mirror that of radio. By the end of the forties programming could be originated and beamed
coast to coast. By 1955 there were four commercial television networks and 411 stations,
including eleven educational. Sixty five percent of American homes had television sets;
there were more homes with sets than indoor bathrooms. Once again the public was
fascinated by electronic magic--this time of moving images accompanied by sound.
As the moving picture
industry belatedly recognized, the entertainment habits of Americans were undergoing
fundamental changes. They were deserting the cinema to settle down in front of the new
magic box in the living room. The "couch potato" may not have been in the mature
stage, but the plant had definitely sprouted. A few cynics had begun to decry the
"idiot box" and describe its dangers, but in 1955 few realized that the impact
of television would go far beyond mere tastes in the form and content of entertainment and
informational material.
B. The Fifth Estate and Education.
1. Early Educational Radio Stations.
A few universities
could rightly be called "pioneers" in broadcasting because they started to
broadcast regular programs in the early twenties at the same time as non-educational
stations. Departments or schools of engineering were the prime movers as professors
carried on research in the means of broadcasting. There were also others in an educational
institution who saw the possibility of utililizing the medium to reach large numbers of
people with programs of cultural and intellectual entertainment -- even formal course work
for credit. By 1925 the handful of pioneers had expanded to 200 stations licensed to
educational institutions.
And so it was at the
University of Kansas. In 1923 the Alumni Association had aired an "alumni radio
night." Using the facilities of station WDAF in Kansas City, they transmitted
greetings from the Chancellor along with live music. This type of program proved to be
highly popular, and the University continued such broadcasts until 1930.2 KU faculty appeared occasionally on WDAF and other area
stations. One such program featured Dr. Forrest "Phog" Allen (the popular
basketball coach) speaking on the "benefits and evils of competitive athletics."
These broadcasts created a great interest on Mt. Oread for greater use of the new medium.
However, it took some activity from "up the Kaw" to get KU started in radio
broadcasting.
The administration of
Kansas State College, acting on requests from its engineering faculty, asked for --and
received--a legislative appropriation in 1923 which provided funds for the building of a
500 watt radio transmitter. Noting this, the engineering faculty at KU moved at once to
ask the Chancellor to make a similar request. Chancellor Lindley was successful, and in
April, 1924, the Legislature approved $20,000 for equipment which was to be housed on the
second floor of Marvin Hall. The studios were typical of the early period: Heavy monks
cloth on all the walls and thick carpeting for sound proofing.
The official dedication
of KFKU (the assigned call letters) was December 15, 1924, featuring the Chancellor and
the KU band. Even though Kansas State had taken the first action to put a station on the
air, the Jayhawks started radio service several days before the Wildcats. Given the
competitive nature of the two schools, there must have been a smile or two on Mt. Oread
that day. All of the programs on KFKU were live, with broadcasting on Monday and Thursday
evenings. KU was one of the first schools to broadcast lectures designed to supplement
correspondence courses. There were programs in such areas as educational philosophy and
elementary spanish. The regular schedule was supplemented by such special events as KU
basketball, faculty recitals and commencement. These came to the studio by a remote line,
testifying to the increasing expertise of the engineering faculty.
The early surge of
broadcasting activity by educational institutions nationwide began to ebb after 1925.
There were increasing problems of financial support and, for those involved, the fun of
broadcasting soon turned into work, done for the most part without additional salary
compensation. The tight budget situation would not improve significantly. Thus, the annual
budget for KFKU in 1925 provided $500 for salaries and $800 for operations, and there was
no increase five years later.
Also, the airwaves were
jammed with competing signals. For example, by April, 1925, there were twelve stations
attempting to broadcast on the same frequency as KFKU. As if that were not enough to
discourage educational broadcasters, the programs from non-educational stations were much
more entertaining. It had been demonstrated early on that in spite of David Sarnoff's
prediction about the extensive use of radio for cultural programming, relatively few
people wanted to hear a dry lecture when they could listen to pop music and comedy.
Schools tried. As the Program Director at KU said, "KFKU is making an attempt to
provide programs which will be entertaining as well as educational.3 That elusive goal was to plague eductional radio -- and, later,
television -- for years to come.
The matter of signal
interference, such as that experienced by KFKU, was critical. The Federal Radio Commission
was created in 1927 with a principal mission to solve the problem. One of its first
actions was to require all radio stations to broadcast a minimum number of hours per week
and on a regular schedule.4 Many schools could not find
the funds to broadcast under such a regulation and they simply shut off their
transmitters. Some were directed to explore the possibilities of "shared time"
with another station. The FRC first directed KFKU to share time with the Kansas State
station, KSAC. This was not greeted favorably by the two schools. How, for example, could
one broadcast two sporting events which might occur at the same time -- or two
commencements? As it turned out, two commercial stations -- WREN in Lawrence, and WIBW in
Topeka -- also needed to share time. The manager of WREN proposed that it share time with
KFKU, and the management of WIBW proposed a similar arrangement with KSAC. The FRC
approved both arrangements and, in October, 1928, the shared time operations began; the
KFKU programs were sent by phone line to be broadcast from the new transmitter of WREN.
The agreement made no mention of the allocation of time between the schools and their
commercial partners and, in the case of KFKU, this resulted in an ever-decreasing amount
of airtime. By the fifties the station was on the air only one hour per day,
Monday-Friday.
More radio stations
across the country were silenced by the depression. By 1933 there were forty three
educational stations on the air, but by 1945 there were only twenty six. KFKU and KSAC
were two of the survivors. Somehow, they had managed to keep going. In 1934, the State
Legislature made severe cuts in the budgets of both schools, but Chancellor Lindley and
the President of Kansas State managed to make money available to keep the stations on the
air. KFKU even had some national recognition for the quality of its programs, especially
those from the departments of foreign languages, speech and music.5
A revival of interest
and activity in educational radio took place after the war. The (now) Federal
Communications Commission was eager to support frequency modulation (FM) broadcasting, and
new channels were created. Schools responded, and by 1952 there were ninety educational FM
stations on the air.
At the University of
Kansas, the AM shared-time agreement of KFKU and WREN had continued even though the
commercial station was now located in Topeka. It was not a happy arrangement. There had
been one attempt to change things: In 1944 Harold Ingham, the Director of Extension, had
sent an application to the FCC requesting an FM channel. It was denied in 1946. The
Commission said there was no evidence that the Regents would approve funding or that the
Legislature would give final approval.6 Given the later
changes in FM frequencies and standards (which would have made most of the equipment
obsolete) it probably was a good thing that it had been denied.
In January of 1949,
KFKU was moved into a building directly behind Marvin Hall. Because of the experimental
nature of the construction of the building's outer walls, it was called "The Mud
Hut." Despite this unflattering nickname the hut was -- and is -- good space, right
in the center of the campus. It was suitable space for a more professional operation, even
though on occasion there were some strange smells wafting from the other part of the
building which was occupied by part of the Department of Chemistry.7 The fulltime staff consisted of Mildred Seaman as Program Director
and Writer, and R.P Stringham was the Engineer. The radio operation was budgeted under the
Extension Division, which in 1947 had hired a new Director -- Frank Stockton. Stockton was
very supportive of the radio operation, for he believed that radio -- and also television
-- could be extremely valuable in providing an educational outreach for the university.
But not much could be
done on KFKU with just one hour of broadcast time a day. Repeated requests to WREN for
additional air time were refused by the manager, citing a significant drop in audience
numbers whenever KFKU was on the air. So, why not apply for one of the new FM channels
since the Commission now seemed to be more favorably inclined to educational use of that
spectrum? There is no clear reason to be given for the fact that in this period of FM
expansion the University made no attempt to apply for a channel.
The decision as to what
to do came from a surprising source. In the late forties, Fred Harris and associates had
put a commercial FM station on the air at Hutchinson, Kansas. From the beginning it was
plagued by rising costs and a lack of significant audience, thereby resulting in a lack of
advertising income. Harris also recognized that there was much more public interest in
television than FM radio -- not a good omen for the future. A solution occured to Harris.
He offered the transmitter and associated broadcasting equipment to KU. This would have
positive tax consequences for Harris while it provided the University with the means to
reach a potentially larger audience with more program material than ever before.
The gift was accepted
by Chancellor Malott with the hope it would be a lever to pry funds from Topeka for a
tower and an operations budget. The strategy succeeded. A tower was erected in 1950, but
it collapsed almost immediately. There were charges of sabatoge, never proved. Finally,
another tower was erected and KANU-FM went on the air September 15, 1952. The Chancellor
had hired R. Edwin Browne in 1951 to be the "Director of Radio." He was to be
responsible for the operation of both KFKU (it's signal still existed over WREN) and
KANU-FM and also for the development of plans for the acquisition of a television station.
As the new station went on the air the staff consisted of Browne, William Hughes,
Announcer; Glenn Price, Continuity Director; Mildred Seaman (from KFKU), Program Director;
R.P. Stringham (from KFKU), Studio Engineer; and Rod Davis, Transmitter Engineer. There
were sufficient staff and operating funds to maintain a broadcast schedule from 1:45pm to
10:00pm Sunday through Friday.8
2. Early Educational Television Stations.
Following World War II
there was growing interest among educators in the possibilities of educational television.
Some universities were interested -- as they had been before with radio -- in the use of
television for direct instruction; others envisioned a wonderful medium of information and
cultural entertainment. But the obstacles were formidable. First, the FCC seemed to have
no clear direction as to the division and assignment of the spectrum to be devoted to
television. Second, the costs of equipment, operations and program production were going
to be significantly higher than for radio. By 1948, only five universities were known to
be experimenting with television, and none were actually broadcasting.9
It was no foregone
conclusion that educational television (ETV) would have any spectrum space. The demand for
channel assignments from all sources exceeded the supply. There was heavy lobbying of the
FCC by commercial interests eager to begin broadcasting . Education had its own lobby, in
the form of the Joint Committee on Educational Television, and it received invaluable
support from Commissioner Frieda Hennock. Recognizing the gravity of the various problems
related to the development of television the FCC, in 1948, placed a freeze on all new
license applications. For the next four years the Commission studied the problems and, in
1952, issued its "6th Report and Order." Among other things, the Order provided
242 channels for education and other non-commercial television broadcasting.10 One of them -- channel 11 --
was assigned to Lawrence; Channel 7 was assigned to Manhattan. Should the respective
universities want to apply for the channels, they were now available.
There certainly was
interest in doing so. The University of Kansas was already involved in the use of
closed-circuit television at the medical center in Kansas City. Such work had begun in
September, 1949. In November of 1951, a color television system -- utilizing the CBS color
wheel system -- was installed in the operating amphitheater, giving medical students a
close-up view of operating procedures.11 Also in the fall of 1951, Chancellor Murphy had
appointed a "University Planning Committee" to make recommendations regarding an
educational television station for the University.12
The Committee worked quickly, and on December 2, 1951, it recommended that the University
get legal and engineering counsel and then file a construction permit (CP) as soon as
possible. Nothing could be done until 1952, after the FCC had made the channel
assignments. But then it was necessary to move quickly, if for no other reason than the
fact that commercial television interests in Kansas City already had petitioned the
Commission to move the VHF channel 11 to Kansas City in exchange for the much inferior UHF
channel 6.13
The Regents did respond
with funds to finance the engineering and legal work necessary in the preparation of the
CP request. And on Feb. 26, 1953, the Chancellor announced that "higher education
will be in reach of 95 per cent of all Kansans within the next four to six years."14 The CP request was in the form of an imaginative and
persuasive document written by R. Edwin Browne. He titled it, "Moses Would Have
Understood."15 It was in the mail by the end of
May and it would languish in the files of the Commission for over seven years.
Money --or the lack of
it -- was, of course, the reason most educational institutions, including KU and K-State,
found it difficult to put a signal on the air even after the FCC had provided channel
allocations. By 1955 there were 422 stations on the air, but only eleven of them were
non-commercial. The first one was KUHT at the University of Houston, to be followed by
stations in Chicago, Boston, Pittsburgh and San Francisco. The educators and legislators
in one state -- Alabama -- recognized that television could be used to help erase the high
level of illiteracy among both children and adults, and they established the first state
network of educational stations.16
3. Early Academic Courses in Broadcasting.
As has been noted, schools and departments
of engineering were involved in the beginning of radio broadcasting. It seems likely that
courses were organized so that students could participate in the experiments and other
activities connected with radio. In like fashion, schools of education probably created
coursework to produce an expert in the utilization of the media for educational purposes.
It is not the purpose of this study to document such activity, but at least one study
shows that a number of doctoral dissertations were written in the thirties on various
aspects of educational radio broadcasting.17
During the thirties some departments of
speech found a new and interesting way to teach the fundamentals of public speaking. They
would offer a course in Radio Speaking to give the student more exciting ways of
practicing articulation, pitch, and emphasis. And the student could listen to the
well-modulated voices of network announcers for examples and inspiration. Schools or
departments of journalism also saw the need to offer courses in Radio News Writing and
Radio Continuity Writing.
Such courses were in evidence at the
University of Kansas. In 1937, the Department of Speech and Drama at KU offered Radio
Speaking for two hours credit, taught by Professor Rolla Nuckles. In 1939, the Department
added a course which involved actual Practice of Broadcasting at station KFKU.18 These courses went untaught during the war, but by 1950
the Department had revived them and added some new ones: Introduction to Radio, Radio
Acting, and Radio Production were taught by an advanced student, Gene Courtney. Radio
Dramatic Script Writing was taught by the head of the Department, Allen Crafton.
In 1950 the newly created William Allen
White School of Journalism began specific coursework in radio by offering Radio News and
Special Events. The early speech course was really "public address with a
microphone." But there could be no mistake about the intent of the new courses and
other which would follow: These were professionally oriented, designed to provide
information and skills for the student interested in a broadcasting career. The Department
of Speech and Drama seemed to be staking out the "academic turf" of performance,
production and dramatic writing; Journalism was claiming the areas of newswriting,
continuity writing and advertising.
C. Pre-1955 Attempts for a Cooperative Program at KU.
Both the School of Journalism and Speech and
Drama had a legitimate interest in providing course work -- and perhaps even a major
sequence -- in the area of radio broadcasting. Would there be one or two programs? In the
absence of any definitive answer, each one continued to plan for the future.
Each program would need funds for
instruction, equipment and space for closed-circuit broadcasting labs. There was little
money available. A few items of inexpensive equipment could be purchased -- microphones,
record turntables and tape recorders. No funds were available for television equipment. A
regular classroom would have to serve as both classroom and lab. The speech courses were
taught by Professors Crafton, Don Dixon and advanced student Gene Courtney; Professors
Emil Telfel, Calder Pickett and Jimmy Dykes taught the journalism courses. (There would be
no new faculty until 1955.)
One way to provide a more realistic
broadcasting experience would be for the student to be exposed to the broadcasting
operations already in place on the campus. Certainly the administration was on record as
favoring some kind of cooperation between the areas. Chancellor Malott had established a
"Radio Council" several years prior to the appearance of KANU. There were
seventeen members, drawn from various academic and administrative departments.19 Other than the general charge to "assist in the
general planning for the future.....(and to) ...provide efficient operation," there
seems to be no record of specific instructions to the Council. In 1949 the Director of
Extension, Frank Stockton, seemed to imply cooperation between the station and academic
departments when he said that KFKU, "would become a center of interest for various
departments on the hill -- especially Speech and Journalism."20
There was little cooperation, despite these
nudges from the administration. Reasons for this are not hard to imagine. First, very few
students could be used when the station was on the air only one hour a day. Given the
educational content of the program and the less-than-professional facilities, few students
were interested.
New hope for a cooperative effort between
the stations and academic areas was aroused when KANU-FM began operations in 1952. There
would be professional studios and many more hours of broadcasting. Surely now the students
could be accomodated. But the request by the academic departments for an intern
arrangement was denied by the Director, R. Edwin Browne.
Browne had a lofty vision for KANU. He
believed it would become one of the outstanding educational radio stations in the country.
He was greatly influenced by the example of WHA in Madison, Wisconsin -- a pioneer
educational station with facilities and staff which were the envy of many commercial
managers. He believed that to give students air time, or to allow them to participate in
KANU program production, would inevitably downgrade the professional quality of the
broadcast. Of course, students were welcome as part-time announcers -- provided they had
the talent, experience, cultured voice and knowledge of foreign languages and serious
music which would be necessary in order to pass the audition.21 In short, the typical broadcast student was not going to be able
to "get on the air" at KANU anymore than would have been possible at a large
commercial station. The door was shut, and it would not open much more than a crack for
the next twenty years.
Perhaps in response to this problem, as well
as to provide a forum for discussion of all issues (the record is not clear), Chancellor
Murphy appointed a new "Interdisciplinary Committee" in 1952, "for the
purpose of developing radio training." It consisted of Dean Marvin and Emil Telfel of
Journalism, Allen Crafton and Don Dixon of Speech, and R. Edwin Browne. Included was a
recommendation that the Committee investigate the possibility of training by way of a
"wired-wireless" station.
Wired wireless had first appeared on a
campus on the east coast. Small transmitters, from 7-10 watts, were plugged into the power
lines of a university building, usually a dormitory. The transmitter used the power line
as a carrier of the radio signal, hence the more formal term, "carrier current"
station. A dial position, such as 630, would be used; any radio in the building tuned to
630 would be able to pick up the program. As long as there was no significant
"spill"of the signal -- some could radiate 600 yards or more from the building
-- the FCC had no official interest, and no license was required to "broadcast."
The Interdiscipline Committee decided to
proceed with such a station and KDGU began to broadcast September, 1953. Transmitters were
located at North College and Corbin. In 1954, Battenfeld and Templin were added, and more
installations were planned for the future.22 A simple
control room was installed in a Flint Hall classroom. Responsibility for the station had
been assigned to the School of Journalism, and Don Dixon, of Speech, was placed in charge
of daily operations (the first evidence of cooperation between the two programs.) For the
next twenty years the carrier current station would be the closest thing on campus to a
more professional radio experience for the majority of broadcast majors.
In his 1952 directive, the Chancellor had
pointed out the need for a cooperative effort between Journalism and Speech, but the
Interdiscipline Committee was more successful in proceeding with KDGU than with solving
any other problems relating to the academic programs in radio. By late December of 1952,
Dean Marvin wrote of several concerns. In a memo to central administration he noted that,
"after several sessions it became obvious that we could not blend the many
viewpoints... (and the end result was) one set of ideas stacked on another." He
wondered how courses would be listed, and what area would have ultimate jurisdiction. And
who else would teach? R. Edwin Brown was asked to teach a course each semester, but he
insisted that "he would not teach and that he not be required to teach."23
By January, 1953, the Dean wrote, "I
am...concerned about the danger of the University of Kansas turning out two or more groups
of radio graduates. (We) should make up our mind once and for all that we shall have one
sequence." And, again referring to the relationship with Browne and KANU, perhaps
with some frustration, he went on to say that "another reason for one sequence in
radio...is that we already have a radio situation that is very confused and we don't need
to confuse it anymore."24
At about this time, Professor Don Dixon of
Speech and Drama also was writing to Dean Smith. He pointed out that since six of the
eight courses offered in radio carried a Speech label it was logical to continue a
"joint effort, co-administered."25 In other
words, Speech should be involved.
Once again the Chancellor made a decision:
"There will be one professional curriculum for training in radio (and) this will be
in the William Allen White School of Journalism and Public Information." Even so, he
continued, any student could take coursework in radio in other academic departments so
long as they "can get in and do not exceed the number of professional hours allowed
to count for a degree. In addition, Professor Dixon was given a joint appointment in
Journalism and Speech and Drama.26
And so the major would be in Journalism, but
Speech and Drama was free to continue offering courses. This certainly didn't solve all
problems, but it became a foundation for a more cooperative working relationship until the
spring of 1955 when Professor Dixon--the only fulltime person in radio -- resigned to
accept an appointment at the University of Alabama, where real strides were being made in
educational television.
His departure made it necessary for the
I-Committee to discuss his replacement. It also seemed to be a propitious time to discuss
the total effort in radio and television, for there were some troublesome questions. For
example, how long could this cooperative effort among ambitious programs continue? Would
it flounder over differences in curriculum philosophy, manpower and facilities? How should
the prospective television station relate to the academic programs? Would it be necessary
(as it had been in radio) to provide a television lab for training completely separate
from the station? How would future budgets be proposed, and how would funds be allocated?
What priorities, if any, were there in regard to broadcasting versus the academic
programs? Should the I-Committee have more power and a specific place in the University
structure? And of immediate concern -- should Dixon be replaced in kind, or should a
search be made for someone different, perhaps a person to coordinate a total broadcasting
program?
There is no known record of committee
discussions, but it must be assumed that some recommendations were made to the Chancellor.
What is known is that in a memorandum to George Smith, Dean of the University, Chancellor
Murphy charted the course to be taken by all who had a stake in radio and television at
KU. A new committee was to be created and a search made for a person who would
"become the chairman of an inter-disciplinary committee of the University on which
all facets of radio and television will be represented, including the Department of Speech
and Drama and the School of Journalism, the University radio station, the wired wireless
program, and any television effort that might develop in the future." And further,
"all resources of the University either directly or indirectly related to radio and
television must be considered parts of a total pedagogic pool..."27
From the date of the memo (June 23rd) one
might assume that the search for a new associate professor would now begin. Actually, it
had been completed. All that needed to be done before a specific offer could be made to
the desired candidate was for the Chancellor to formalize the general philosophy and
direct certain changes to be made. The memo was the blueprint for the new chairman to
follow in building the radio-television program.
The new chairman was this writer. In the
spring of 1955, I was completing five years as chairman of the Department of Speech at the
University of Omaha. (The department consisted of the divisions of Public Address,
Theatre, Speech Education and Radio-Television.) Dr. William Conboy telephoned in early
June. Representing the search committee, he asked if I were interested in a position which
he described as one which would involve the direction of both the academic program and the
university broadcasting stations. Dr. Conboy seemed to know a great deal about my work at
Omaha, including my introduction of a curriculum in broadcasting and the supervision and
production of many educational television programs over commercial stations, some of which
had attracted national attention.28 The possibilities
at Kansas were exciting, and I indicated my strong interest. Dr. Conboy then asked if I
could fly down for an interview as soon as possible, and would I please mail an updated
resume to him as soon as possible.29
The visit was made about the middle of June.
A great deal of time was spent with the Dean of the University, George Smith, and the Dean
of Journalism, Burton Marvin. They seemed to be familiar with my administrative style and
my relationships to the broadcasters of Omaha, no doubt the result of many phone calls. We
discussed the problems and possibilities of radio-television at KU. I expressed strong
support for the committee concept, and indicated my belief that a good committee and
administrator could indeed guide a major university program in all broadcasting
activities. As to academic cooperation, I told them of my graduate school experience at
Northwestern, where two fine schools (Speech and Journalism) could not seem to work
together, even though the real world of commercial broadcasting required constant
interaction of the sales, news and creative-performance departments. At the end of the
visit Dean Smith did not commit himself, but I flew home with the feeling that the
position was mine.
I was not disappointed. In late June I was
offered the position of Associate Professor of Journalism and Speech (a "joint
appointment" -- .6 Journalism and .4 Speech in the budget line) and Chairman of the
Radio and Television Committee. I accepted with pleasure and a good measure of excitement.
The work would begin August 15th -- enough time before classes to do some planning in
regard to the philosophy and structure of the academic and broadcast programs in
radio-television. The basic decisions as to the proper path had been taken by the
Chancellor and the Deans. Now it was time to move ahead.
1 Kittross, pp. 511ff. All
data in this chapter as to the number of stations, set percentages, etc., may be found in
the appendix of this edition.
2 Kinnane, p. 1. Unless
otherwise noted, all of the information about radio at the University of Kansas prior to
1946 comes from this master's thesis.
3 University Daily Kansan,
Oct.19, 1927.
4 There was no special
budget for KFKU; consequently the on-air hours were few and variable.
5 In one history, however,
the output of KFKU was described as "low in wattage and program quality. Griffin, p.
456.
6 Keeler, p. 14.
7 Kinnane, p. 70.
8 Keeler, pp. 26ff.
9 Kittross, p. 268.
10 Kittross, p. 301.
11 Taft, p. This pioneer
use of television was supervised by Dr. David Ruhe.
12 Letter, Chancellor
Murphy to Dean Burton Marvin, dtd Sept. 5, 1951. R Edwin Browne was the chairman and other
committee members were Donald Wilson, Kenneth Anderson, Dr. Paul Schafer, Dr. Glen
Shepherd and Dean Marvin.
13 Reference to this may
be found in the KU application, "Moses Would Have Understood."
14 University news
release, Feb. 26, 1953. The plan was for two transmitters to go on the air from Lawrence
and Manhattan, with total coverage of the state to come in later phases. The cost was
estimated (total for the two) at $800,000 construction and $400,000 per year for
operations.
15 "Moses Would Have
Understood," In the matter of docket 8736. May, 1953.
16 Kittross, p. 333.
17 Sparks. For example,
T.F. Tyler, "An Appraisal of Radio Broadcasting in the Land-Grant Colleges and State
Universities." Columbia , 1932. Or, W. Bird, "An Analysis of the Aims and
Practices of the Principal Sponsors of Education By Radio in the United States." Iowa
Univ., 1938. The Bibliography lists twenty eight dissertations.
18 Kinnane, p. 72. Citing
the U of Kansas Catalog of 1937-41. The School of Journalism was created and named after
the late publisher in June, 1944. Classes as a School were not offered until 1948,
coincident with the hiring of Burton W. Marvin as Dean. The School was moved to new
quarters in the remodeled Fowler Shops, now Flint Hall, in 1952. See the University Daily
Kansan, June 9, 1944; Feb. 22, 1952.
19 They were Ethan Allen,
Rollin Baker, R. Brewster, J. Burzle, Allen Crafton, Maude Ellsworth, Hildon Gibson, J.
Jones, Paul Malone, Burton Marvin, John Maxon, John Nelson, George Smith, D. Swarthout,
Esther Twente, Donald Wilson and Tom Yoe. Kinnane, p. 71.
20 Kinnane, p. 71.
21 Keeler, p. 57.
22 Kinnane, p. 97.
23 Marvin,
"Statement to the Budget Committee," Dec. 18, 1952.
24 Marvin, Memo to Dean
Smith, Jan. 10, 1953.
25 Dixon, Letter to Dean
Smith, Jan. 15, 1953.
26 Murphy, Memo to Dean
Smith et. al., not dated.
27 Murphy, Memo to Dean
Smith, June 23, 1955. For a complete text of this document, see the Appendix.
28 The University was a
pioneer in offering college courses for credit via television. I served as the
producer-director of all of the programs and had appeared in a number of programs as host.
Broadcast students were involved in all phases of production. Many others interned on the
Omaha radio and television stations.
29 It should be noted,
especially by those who are too young to remember hiring procedures before
"affirmative action," that there was great flexibility in the hiring process. It
was common to contact people, interview them and even make an offer in a very short space
of time.
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