Dr. Lee examines how the mass media affect consumer knowledge, perceptions and behaviors. His research explores how political ideologies affect advertising, media organizations, and news production, as well as consumer attitudes and behaviors. His media criticism work has examined media bias, impact of media ownership, and news coverage of minorities. He has more than 14 years of teaching experience, and frequently teaches advertising, strategic campaigns, and marketing and media research. Lee has authored or co-authored 49 conference papers, two book chapters, and ten journal articles. His co-authored book on media, politics, and Asian Americans is in press. His research consulting experience includes survey design, analysis of media content, and statistical analysis of consumer survey data.
Ph.D. (1999). University of Oregon: Communication and Society.Dissertation:Do the News Media Have A Liberal Bias? An Examination of Factors Influencing Bias Perception and Objectivity in Reporting.
M.A. (1995). University of Minnesota: Mass Communication. Thesis: The Center-Seeking Mechanism in Press Coverage: A Study of 14 Gubernatorial and Senatorial Campaigns in 1994.
B.A. (1992). University of Oregon: Journalism with an emphasis in advertising.
Diploma, 3-year program (1986). Shih Hsin University, Taipei, Taiwan: News-Editorial.
Research Grant, Idaho School Public Relations Association, 2002.
Initiation and Completion Grant, Washington State University College of Liberal Arts, 2001.
Graduate Student Research Support Fund, University of Oregon School of Journalism and Communication, 1998.
Kriss Research Fund, University of Minnesota School of Journalism and Mass Communication, 1995.
Wu, H. D., & Lee, T. (2008). Media, Politics, and Asian Americans. Hampton Press.
Hicks, G., & Lee, T. (2006). Public attitudes toward gays and lesbians: Trends and predictors. Journal of Homosexuality, 51(2), 57-77.
Lee, T., & Ryan, W. E. (2005). Advertising creative practitioners on the value of advertising education: An overview. Journal of Advertising Education, 9(2 Fall), 14-21.
Wu, H. D., & Lee, T. (2005). The submissive, the calculated, and the American Dream: Analyzing the news coverage of three Asian-American political candidates in the 1990s. Howard Journal of Communications, 16(3), 225-241.
Lee, T. (2005). Media effects on political disengagement revisited: A multiple-media approach. Journalism & Mass Communication Quarterly, 82 (2), 416-433.
Lee, T. (2005). The liberal media myth revisited: An examination of factors influencing media bias perception. Journal of Broadcasting and Electronic Media, 49(1), 43-64.
Lee, T., Ryan, W. E., Wanta, W., & Chang, K. (2004). Looking presidential: A comparison of newspaper photographs of candidates in the United States and Taiwan, Asian Journal of Communication, 14(2), 121-139.
Lee, T., & Hwang, F. H. (2004). Journalistic ideologies versus corporate interests: How Time and Warner’s merger influences Time’s content. Communication Research Reports, 21(2), 188-196.
Lee, T., & Hwang, F. H. (2002). Portrayal of women in movie ads changes little from 1963-1993. Newspaper Research Journal, 23(4 Fall), 86-90.
Lemert, J. B., Wanta, W., & Lee, T. (1999). Party identification and negative advertising in a U.S. senate election. Journal of Communication, 49,123-134.
