ROBERT R. BASOW
Associate Professor
208 Stauffer-Flint
785-864-7633 (office)
785-843-3616 (home)
basow@ku.edu
J-School profile

Community of Science: http://myprofile.cos.com/basow

Expertise

Basow teaches strategic communication courses, including strategic campaigns, in which students work in teams to solve a current communication problem for an actual client.  Past clients have included various KU-based health/science groups: Center for Remote Sensing of Ice Sheets (CReSIS), KU Biodiversity Research, and the KU School of Medicine.  He has conducted research in China through a Fulbright fellowship, as well as in Kyrgyzstan, Croatia, Albania and other countries.

Keywords

Strategic campaigns, China, advertising, biodiversity, climate change

Education

Master of Business Administration, St. Louis University, 1971.

B.S. in Journalism, University of Kansas, 1967.

Funding

Fulbright Professor at Lanzhou University, People’s Republic of China, 2002.

International Research and Exchanges Board (IREX), Albania (2002), Croatia (1998), Kyrgyzstan (2006).

Selected Publications

Basow, R. R. (2005). Advertising in China: The Great Wall and the opening door. Mass Communication Review 27 (1), 119-132.

Selected Honors

Del Brinkmann award for teaching.

John Katich award for creativity.