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Master of Journalism – Integrated Marketing Communications (MSJ – IMC)


The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in Marketing Communications that leads to a Master of Science degree in Journalism. 

This course of study trains professional communicators to find solutions for business problems from a managerial perspective. 

The Marketing Communications course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have a minimum of two years of professional experience in marketing communications or other media-related fields. It is designed for part-time, evening study to accommodate working adults. 

Classes are offered at the KU Edwards Campus in Overland Park, Kansas, and are taught by reputed faculty who are experts in their fields, as well as guest lecturers from the business community. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting edge marketing communications strategies.   

Marketing communications students find they can apply what they’ve learned in the classroom almost immediately in their workplace. KU Marketing Communications: Learn it tonight, use it tomorrow!

 


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Explore careers, internships & jobs

The Journalism Career Center helps J-School students explore their career options and find internships and jobs. Patty Noland, the J-School's Career Development Coordinator, is ready to help you at any stage in your college career—whether you're just beginning to explore the possibilities or you're ready to enter the job market. Schedule an appointment today!

Mark your calendar
Jul 25
Last day of classes
All day
Aug 14
KU Transfer Orientation
07:30 am
Aug 24
New J-School Student Welcome
03:00 pm
View events: Past | Upcoming
71 percent of classes have 30 or fewer students
New student strategic communication agency begins in fall 2014
83 percent of 2013 journalism graduates were employed full time six months after graduating
Our integrated marketing communications master’s program is the only nationally accredited one of its kind in the region
32 percent of journalism students graduate with one internship; 55 percent graduate with two or more internships
Journalism students graduate with portfolios of work created for professional clients
International journalism study abroad internships in Dublin, London, Madrid, Sydney and Shanghai