PUBLICATIONS

David Guth, Charles Marsh and Bonnie Short published a book, "Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing and Business Communications" in July 2004.

Guth and Marsh published a book, "Public Relations: Case Studies and Critical Thinking," in October 2004. The third edition of their book, "Public Relations: A Values-Driven Approach," was published in spring 2005.

Douglas Ward's chapter, "Reading, Research and Objectivity," is in "Fair and Balanced: A history of journalistic objectivity," published in 2005 by Vision Press.

Max Utsler's chapter on Sports Radio 810 WHB in Kansas City is in "Sports Talk Radio," published in 2005 by Haworth Press.

Articles in academic journals, published or accepted for publication:

Barbara Barnett:
"Feminists Shaping News: A framing analysis of news releases from the National Organization for Women"; Journal of Public Relations Research.
"Perfect Mother or Artist of Obscenity? Narrative and myth in a qualitative analysis of press coverage of the Andrea Yates murders"; Journal of Communication Inquiry.

Bob Basow:
"The Convergence Success Story at KU"; Proceedings of the 2004 Conference of the American Academy of Advertising.
"Advertising in China: The Great Wall and the Opening Door"; Mass Communication Review special edition.

Sharon Bass:
"On Design and Liberation," an essay on teaching successes and failures, in Reflections from the Classroom, published by the KU Center for Teaching Excellence.

Ann Brill:
"Sponsorships in Internet Newspapers: What are their effects?"; co-author, Newspaper Research Journal.
"Using House Ads to Promote E-Newspapers: A longitudinal content analysis"; co author, Newspaper Research Journal.

I-Huei Cheng:
"Ad Placement in E-Newspapers Affects Memory, Attitude"; co-author, Newspaper Research Journal.
"The Role of Clients in the Public Relations Campaign Course"; co-author, Journalism and Mass Communication Educators Journal.

Peggy Kuhr:
"The Blackboard Course: Makeover of Ethics and the Media"; co-authored, TechTrends of the Association for Educational Communications and Technology.

Charles Marsh:
"Aristotelian Ethos and the New Orality: Implications for media literacy and media ethics"; Journal of Mass Media Ethics.

Kristen Swain:
"Approaching the Quarter-Century Mark: AIDS coverage and research decline as infection spreads"; Critical Studies in Mass Communication.

Articles in Professional Publications:

Bob Basow:
His article about U. S. college students' reactions to the September 11, 2001 tragedies, written first for the People's Youth Daily in China, was placed on the People's Daily Web site in fall 2004.

Jimmy Gentry:
"Stock Options Go Local"; BusinessJournal.org of American Press Institute.

Douglas Ward:
His review of "The People Could Fly," a children's book, appeared in the New York Times.

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PRESENTATIONS

Academic Presentations to Association for Education in Journalism and Mass Communication (AEJMC) and other organizations:

Barbara Barnett:
"Medea in the Media: Maternal myths in print news coverage of women who kill their children" to AEJMC Commission on the Status of Women, 2004.

Ann Brill:
"Using House Ads to Promote E-Newspapers: a longitudinal content analysis," co author, to AEJMC Newspaper Research Division.

I-Huei Cheng:
"Smokers and Non-Smokers Think Aloud: Analysis of the cognitive and affective responses to anti-smoking messages," to National Communication Association, Chicago.
"An Examination of Health News Reporting in the Minneapolis Star-Tribune," to NCA, Chicago.
"Assessing a Public Health Information Campaign on Youth Health," to NCA, Chicago.
"Content Analysis of Cancer Coverage in a National Sample," to NCA, Chicago.
"Testing an Integrated Model of Smoking Information Processing," to NCA, Boston.
"Family Communication and Teen Smoking Prevention" to International Communication Association health communication division.
"Information Processing of Anti-Smoking Information and Pro-Tobacco Messages Among Adults and Children," to ICA information system division.
"The Role of Spirituality in Breast Cancer Information Processing Between African American and Caucasian Women," to ICA health communication division.

Jimmy Gentry:
Panelist on convergence for AEJMC Culture and Critical Studies and Ethics Divisions.

Maria Len-Rios:
"Communicating Trials and Public Opinion," to AEJMC Science Communication Interest Group.
"Integration of Advertising and Public Relations Curricula: a 2004 status report of educator perceptions," AEJMC teaching paper co-author.

Charles Marsh:
"Plato's Worst Nightmare: Impact of the New Orality on media literacy and ethos, to AEJMC Media Ethics Division.
Paper on Aristotelian Rhetoric and Crisis Communications, International Society for the History of Rhetoric.
Paper on classical rhetoric and modern crisis communication theory, to the "Before 1500 Seminar," Hall Center for the Humanities, KU.

Kristen Swain:
"Spinning and Spores: Risk framing in news coverage of the 2001 Anthrax Attacks," to the Association for Politics and Life Science.
"The Anthrax Scare of 2001: cross-media comparisons and lessons learned," co author, Assn for Politics and Life Science.
"Capitalist and Cultural Factors That Shape News Coverage in Sub-Saharan Africa," selected for presentation in fall 2005 to Hall Center for the Humanities.
Panel moderator, bioterrorism and media, Assn for Politics and Life Science.

Tom Volek:
"It WILL Work Here: The evolution of market-based journalism in Post Soviet Russia," to European Studies Conference, Omaha.

Douglas Ward:
"Barbarians, Farmers and Consumers: Curtis Publishing Company and the Search for Rural America, 1910-1930," to the American Journalism Historians Association.
"Capitalism and the Power of Definition: Market research and the creation of the consumer in early 20th Century America," selected for presentation in fall 2005 to Hall Center for the Humanities.

Professional Presentations:

Ann Brill spoke to the Missouri Association of Healthcare Public Relations and Marketing Professionals in June.

Jimmy Gentry:
Spoke on Convergence for the World Company's CLIK conferences for professionals.
Conducted workshops for business journalists around the country for the American Press Institute National Center for Business Journalism.
Is on the editorial committee of University Press of Kansas.

Carol Holstead spoke on "Art and the Editorial Process at Magazines" in conjunction with an exhibition of Diane Arbus photographs, " Family Albums," at the Spencer Museum of Art.

Peggy Kuhr:
Was a panelist on ethics in the news industry for the Missouri-Kansas AP editors and publishers.
Was a panelist at the Dole Institute of Politics on the role of media in the 2004 elections.
Spoke on "Understanding Generation Y" to the Kansas Press Association Leadership Academy.

Kristen Swain:
Spoke on who assesses risk to consumers and the environment at the Summit on Risk Management in a Risk Adverse Society at KU. Lester Crawford, acting head of the FDA, also spoke on the role of regulations in managing public health research.
Presented a workshop on Designing Health Communication Campaigns for the American Medical Writers Association.
Conducted media training workshops for KU and KSU scientists preparing for state Board of Education hearings on evolution.

Barrett Sydnor spoke on cable marketing to the National Cable Television Cooperative.

Max Utsler:
Conducted wokshops for the Golf Course Superintendents Association.
Conducted media training workshops for KU and KSU scientests preparing for state Board of Education hearings on evolution.

Douglas Ward presented "Fact Checking for (or is it of?) Dummies" at the American Copy Editors Society convention in California.

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SERVICE

Academic Service:

Accrediting Council on Education in Journalism and Mass Communications Site Visit Teams, Ann Brill:
Arizona State University, October 2004.
Northwestern University, February 2005.
Jimmy Gentry, chair, University of Utah, January 2005.

Association for Education in Journalism and Mass Communication
Ann Brill, chair, Professional Freedom and Responsibility Committee
John Hudnall, president, Scholastic Journalism Division, 2003-2005.
Carol Holstead, coordinated the Magazine Division student awards competition, 7 years.
Susanne Shaw, Finance Committee.
Peggy Kuhr, vice chair, Community Journalism Interest Group, formed in August 2004.
Maria Len-Rios and Jennifer Kinnard edited Communications Theory and Methodology newsletter.

Bob Basow:
Reviewed Fulbright Fellowship applications for journalism and interviewed candidates in San Francisco for the Council for International Exchange of Scholars.
Led a discussion on using collaborative learning space for the Center for Teaching Excellence at KU.

Jimmy Gentry:
Spoke on making change in academia to the Journalism Leadership in Diversity Fellows at AEJMC.
Spoke on the changing journalism school at the American Press Institute annual program for journalism educators.

Peggy Kuhr:
Videotaped interviews of her current and former students in Community, Media and Credibility Seminars about the forums they held for the Junction City Daily Union and Lawrence Journal-World, to be shown to professors at a workshop at Northwestern University and to participants at other schools who will have similar projects in the Associated Press Managing Editors Credibility Roundtables program.

Susanne Shaw:
Serves on the specialized advisory committee for the Council for Higher Education Accreditation.
Moderated a panel on public disclosure for the Council for Higher Education Accreditation.
Spoke on diversity to the Engineering and Computer Science accrediting agency.
Spoke at a training program for faculty of Historically Black Colleges at Poynter Institute.
Participated in the NCAA Foundation/Freedom Forum Sports Writing Scholarship selection.

Kristen Swain:
Is communications coordinator for the Association for Politics and Life Science that includes interdisciplinary scholars, scientists and policy makers.
Participated in a workshop on Reporting and Communicating about Bioterrorism at Kansas State University.
Provided commentary about stem cell politics following the keynote at an International Life Science and Society Symposium at the University of Missouri.

Max Utsler:
Member of the Broadcast Education Association board of directors.

Professional Service:

Christy Bradford represented the School at Unity, the conference of four organizations of journalists of color, in Washington, August 2004.

Jimmy Gentry:
Led a workshop on Understanding the Numbers of Business for the staff of the San Diego Union.
Judged business reporting for the Society of American Business Editors and Writers.

Malcolm Gibson judged the Inland Press Association editorial excellence competition.

Gary Hawke was appointed to the National Association of Broadcasters Committee for Responsible Broadcasting to respond to current and future federal proposed legislation.

Peggy Kuhr:
Is on the New Voices Advisory Board for J-Lab, the Institute for Interactive Journalism, housed at the University of Maryland.
Is vice chair of the Associated Press Managing Editors Committee on Reporting.

Charles Marsh was writing coach for the staff of Barkley Evergreen and Partners for two days.

Dick Nelson is secretary of the Kansas City Press Club and served on a Society of Professional Journalists Task Force to investigate allegations of censorship of the student newspaper at the University of Missouri at Kansas City.

Activities benefiting high schools:

John Hudnall:
Was one of five judges for the Dow Jones Newspaper Fund high school journalism teacher of the year.
Spoke on editorial writing and judged the best of show competition at the national Journalism Education Association convention in Atlanta.
Organized the Kansas Scholastic Press Association Fall Conference that served 870 students from 43 high schools and five middle schools in Northeast Kansas. Nine journalism faculty and staff were speakers.
Organized the KSPA regional conferences at KU and other state universities. At KU, 809 entries from 577 students representing 30 schools were judged by 13 faculty members along with area professionals.
Organized the KSPA state competition with 1,054 entries from 814 students representing 124 high schools. Judges included 13 faculty along with area professionals.

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CLASS PROJECTS

Strategic Campaigns class clients in 2004-2005:

In fall 2004:
Lawrence Memorial Hospital, Tim Bengtson's class.
Kansas Speedway, David Guth's and Kerry Benson's class.
Sprint, Bob Basow's and I-Huei Cheng's class.

In spring 2005:
City of Overland Park police and fire departments' staff recruiting, and city convention center, Bob Basow's class.
Watkins Student Health Center, I-Huei Cheng's class.
William Foods Tradiciones, an ethnic spice, Gerry Cain's class.
Blimpie International restaurants, Tim Bengtson's class.

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INTERNATIONAL ACTIVITIES

Susanne Shaw spent March 17-21 in Beijing, China, visiting with students, faculty and professional journalists. She and Richard Cole, dean of journalism at the University of North Carolina, talked to students about U. S. journalism and mass communication education at the China University of Political Science and Law. They also met with representatives of the Beijing 2008 Olympics about their needs for working with the media, and with the chairman of the board of the People's Daily newspaper. A professor from UNC and 12 journalism students were spending the spring semester studying Chinese and journalism in Beijing.

David Guth spent June 1-8 in Ashgabat, Turkmenistan, as part of the U. S. Embassy's Public Diplomacy program. He met with journalists, students, educators and government and non government officials.

Tom Volek was in Kaliningrad, Russia May 21-June 11, under the American Speakers program of the U. S. Department of State. He taught at the state university, conducted seminars for television journalists, consulted with media professionals and continued his research on emerging grass roots Russian media.

A delegation from Kyrgyzstan visited the School in October. They included a member of Parliament, print and broadcast journalists and the chair of the Union of Journalists. They were hosted by Bob Basow and Charles Marsh who have been to their country.

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GRANTS

Peggy Kuhr received a $200,000 grant from the John S. and James L. Knight Foundation to develop tools to improve community journalism. She will work with Rich Harwood of the Harwood Institute, which also received a $200,000 grant. He heads a public issues research company and is a national authority on civic engagement and improving America's communities. In the 1990s, he was a consultant to numerous newspapers on how to better cover community issues. Kuhr and Harwood will organize and update those materials, and develop a handbook about community coverage. Kuhr's two-year grant will be used to create a Web site to house the materials, to develop a curriculum for journalism educators, and to host, with Harwood, a series of symposia involving KU students exploring the relationship between journalists and communities, and the implications for credible coverage.

Kristen Swain received a Faculty Fellows grant from the KU Center for Teaching Excellence to support innovative teaching practices in her spring 2006 science writing class.

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