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"Follow your heart and passion. If
you aren’t
passionate about what you are doing in life, it becomes
only a job.” --Mugur Geana
Mugur Geana, Assistant Professor of Strategic Communication,
was drawn to the KU School of Journalism because
of its newly reinforced focus on research. Also, Geana
was impressed by “the incredible, united group
of professionals and academics that work here,” and
the vision that Ann Brill, dean, has for the J-School.
Regarding his “previous life” as a physician,
Mugur Geana admits that “It is hard to say which
one was my first love: medicine or communications.” He
is able to pursue both interests to a certain degree
through his current research in the health communications
field. For Mugur Geana, researching how communication
works between doctors and patients and providing innovative
means to make health-related information available
to patients is just as important as treating ailments.
Finding this balance “was a journey that started
five years and 5,000 miles away. Its final stages followed
I-70 from Columbia, Mo. to Lawrence, Kan,” Geana
said.
After receiving his Medical Doctor degree from the
Institute of Medicine and Pharmacy, Bucharest, Romania,
Geana received his Ph.D. in Strategic Communications
from the University of Missouri, Columbia in May 2006.
| Classes: |
Strategic
Campaigns, Media Ethics, (Social Marketing, starting
Spring 2007)
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Professional
Interests: |
Health
Communication, Mass Communication Theory |
Current
Research: |
How people
gather and process information about innovations
and how this plays a role into their acceptance
or rejection of innovations. He has conducted
research into how people with breast cancer get
information about Lymphedema and how this information
can be used to improve their quality of life; and
he recently applied for a NIH grant to establish
a Health Communications Research Center on Smoking
in Romania. |
Awards/
Honors: |
Preparing Future
Faculty and eResearch Fellowships while at Mizzou;
Political Communication division of the International
Communication Association Best paper Award in
2003; and the Best Paper Award Conference on
Trends in Global Business 2006. |
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