The University of Kansas William Allen White School of Journalism and Mass Communications
Stauffer-Flint Hall
KU Campus
Potter's Lake
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Print John Broholm, associate professor
John Broholm
First year at KU: 1984
Degrees: BA, Communications -- Broadcast and Film, Stanford University; MA, journalism, University of Missouri; PhD, education, University of Kansas
Classes taught: Introduction to Graduate Study, Advanced Broadcast Reporting, Broadcast News, Broadcast Writing and Production, Special Projects in Broadcast Journalism, graduate seminars
Honors: Kappa Tau Alpha

How did you become interested in your particular area of journalism?
Goes way back. I got involved in radio when I was in high school. I continued it in college and also learned film. While I worked in the record industry for several years (back when music did come on "records") I did a little public radio work. Then I did a master's in broadcast journalism and went to work as a television news producer, which I continued until I came to KU. As for teaching in the graduate program, my doctoral program sparked an interest in the way the results of research are both used and abused in journalism and education. I try to pass along a healthy skepticism of bunkum and an ability to cut through it.

How do you like to spend your time away from school?
Playing and listening to music -- just about anything with a dirt or gravel road in it... blues, bluegrass and old time country, Celtic. I also do some model railroading and train watching. I get most of my exercise walking our dog -- we've had several pretty large dogs and we always have several cats, so pets are a big interest.

Describe what you believe to be the most important things a student can gain from completing your sequence.
A real appreciation for and ability to do visual storytelling -- using pictures and words to take the viewer someplace or introduce the viewer to something. For graduate students, an appreciation of how their undergraduate and personal experiences can contribute very nicely to a profession.

There are a lot of places to teach journalism. Why did you choose the William Allen White School of Journalism?
It's the only place that I've ever seriously considered teaching. I was recruited for a job here while I was the executive news producer of KMGH-TV, Denver.

What is your favorite class(es) to teach and why?
Whichever one I've just put together a new presentation for.

What advice would you offer an incoming freshman interested in pursuing a journalism education?
Learn to write clearly, learn to write clearly, and learn to write clearly. For incoming graduate students, realize that your undergrad studies have taught you how to be a student (for the most part), so you shouldn't be intimidated by graduate studies. Oh, and, learn to write clearly, learn to write clearly, and learn to write clearly.

What advice would you offer to a graduating senior about to embark upon a career in journalism?
Learn how to keep learning on the job. I hope that's an ability we've aided people in acquiring. If you get to the point where you think you know how to do it and there's nowhere else to take your craft, you haven't gotten anywhere at all.

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The William Allen White School of Journalism and Mass Communications
The University of Kansas • Stauffer-Flint Hall • 1435 Jayhawk Blvd.
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