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Graduate Program at a Glance:
* Note: Individual courses may have additional prerequisites.
| News
and Information (36 hrs), Strategic Communications (36
hrs) and Joint Degree in Journalism and Law (info.)
|
Marketing
Communications
(36 hrs) |
Basic Skills (unless waived)
These
course credits do not count toward the 36-hour requirement.
-445 MM Writing & Production
-419 MM Editing |
Marketing or media-related experience:
2 years |
Core Courses (12 hrs)
-801 Res I: Theory (Fall)
-802 Res II: Methods (Spg)
-803 Survey of Mass Media & Pop Cult.
-618 First Amendment and Society |
Core Courses (9 hrs)
-820 Marketing Fundamentals (Fall)
-828 Financial Fundamentals
-829 Marketing Communications Research (Spring)
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|
Professional Courses (15 hrs)
JOUR 500 to JOUR 797 |
Professional Courses (18 hrs)
6 hrs minimum in each area |
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Students in News and Information must include at
least one course designated as advanced media.*
Students in Strategic communications must include JOUR
676 Strategic Campaigns.*
All students are strongly advised to take courses in
media management.
Optional: A second seminar will fulfill one of the
professional course requirements |
Management
-822 Database Management
-826 Innovation in Mgmt of Comms
Marketing
-821 Integrated Marketing
-823 Branding
-825 Relationship Marketing
Development
-819 Writing for Mrktg Comms
-824 Creative Process
-827 Marketing Ethics
Optional: A second seminar will fulfill a second course
requirement in an appropriate area above. |
Advanced Courses (09 hrs)
-840 Seminar in _____ (available at KUEC or Lawrence)
-898 Master’s Research * 24 hrs
-899 Project/Thesis * sat. comp. 898 |
Advanced Courses (09 hrs)
-840 Seminar in _____ (available at KUEC or Lawrence)
-898 Master’s Research * 24 hrs
-899 Project/Thesis * sat. comp. 898 |
| * Indicates a prerequisite |
* Indicates a prerequisite |
Graduate Degree Requirements (All Courses of Study):
All Journalism master’s candidates must complete
36 graduate credit hours with at least a B (3.0) average.
In addition, students must complete Core Course requirements,
Professional Course requirements and Advanced Course requirements.
Core Course Requirements: The core graduate
courses help student develop research and critical thinking
skills.
Professional Course Requirements: Those
who hold the master’s degree from KU are expected
to be proficient as professionals. This block of courses
prepares students for these tasks.
Advanced Course Requirements: A student
must elect to complete a project or thesis. Seminars (at
least one is required) on topics of current research or
professional practice help students explore and learn to
present research findings.
Final General Examination: The student’s
thesis or project committee administers the Master’s
final general examination during the semester of the student’s
final enrollment in course work and when the project or
thesis has been substantially completed. A defense of the
thesis or project does not take the place of the required
general examination in the major field.
Enrollment Requirements after Completing Course
Requirements: A student must enroll for at least
2 hours of credit each semester, excluding summer session,
while working on the thesis or project. A student completing
a project or thesis must be continuously enrolled, excluding
summer session, until the project or thesis has been completed
and approved. A maximum of 6 credit hours for Jour 898 and
Jour 899 may be applied toward the 36 credit hours required
for graduation. A student must complete the master’s
degree program within seven years of admission.
Enrollment in Elective Courses Outside the School:
Up to 6 credit hours of course work may be completed outside
the School, with the approval of the graduate director or
graduate committee. Students who wish to take a course or
courses outside the School must have permission from both
the instructor of the course and from the School. The student
should submit a written proposal to the Graduate Director
and should indicate how the course contributes to her/his
master’s program.
News/Information
and Strategic Communications Degree Requirement Specifics
Joint Degree:
MS Journalism and JD (School of Law) Requirements Specifics
Marketing Communications
Degree Requirements Specifics
Course Descriptions
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