Core Course Requirements: Three courses are required.

JOUR 820 Marketing Fundamentals (3)
JOUR 828 Financial Fundamentals for Communicators (3)
JOUR 829 Marketing Communications Research (3)

Professional Course Requirements: Students must complete 21 hours in this block with a minimum of 6 credit hours in each of three areas: Management, Marketing and Development.

Students may enroll in a third course in one of these areas OR may enroll in a second seminar, depending on student interest and course availability.

Management
JOUR 822 Database Development and Management (3)
JOUR 826 Innovations in Management of Communications (3)

Marketing
JOUR 821 Integrated Marketing Communication & Sales Strategies (3)
JOUR 823 Branding in Marketing Communications (3)
JOUR 825 Relationship Marketing (3)

Development
JOUR 819 Writing Marketing Communications
JOUR 824 Creative Process (3)
JOUR 827 Marketing Ethics (3)

Advanced Course Requirements: A student must complete 9 credit hours of advanced course work:

JOUR 840 Seminar in: ___ (3) May be taken twice on different topics.
JOUR 898 Master’s Research (3)
JOUR 899 Master’s Project/Thesis (3)

For more information on the Marketing Communications course of study, including tuition, rates, metro grants, campus life, etc., please visit the KU Edwards Campus Web site at http://edwardscampus.ku.edu.

Curriculum at a Glance

Course Descriptions

Marketing Communications Frequently Asked Questions

For more information on Marketing Communications, visit our blog at http://kumarcomm.wordpress.com.