For descriptions of the 500- and 600-level courses, click here.

For descriptions of 700-level and higher courses, scroll down.

JOUR 445 Multimedia Writing and Production (3) A non-graduate credit course for graduate students who enter the journalism master's program without a journalism degree from an accredited program or without significant professional experience. This hands-on, skill-based course covers both first-level and second-level writing and production techniques. Students produce both news and strategic messages in print, radio, TV and Web formats.
JOUR 500 Topics in Journalism (2-3)
JOUR 502 International Journalism (3)
JOUR 503 History of Journalism and Mass Communication (3)
JOUR 506 Directed Studies in Journalism (1-2)
JOUR 507 Practicum in Journalism (Professional) (1-2)
JOUR 508 Practicum in Journalism (Academic) (1-2)
JOUR 512 Principles of Broadcasting, Cable and New Technologies (3)
JOUR 513 Principles of Advertising (3)
JOUR 523 Principles of Public Relations (3)
JOUR 533 Case Studies in Strategic Communications (3)
JOUR 534 Diversity and the Media (3)
JOUR 536 Documentary and Corporate Video (3)
JOUR 537 Case Studies in Editing (3)
JOUR 538 International Marketing Communications (3)
JOUR 542 Magazine Publishing (3)
JOUR 552 Print and Online Design (3)
JOUR 553 Marketing Communication Production and Design (3)
JOUR 558 E-Commerce and the Media (3)
JOUR 562 Advanced Publication Design and Production (3)
JOUR 568 Marketing and Media Research (3)
JOUR 572 Sales Strategy (3)
JOUR 600 School Journalism and Publications (3)
JOUR 608 Ethics and the Media (2)
JOUR 610 Advanced Photojournalism (3)
JOUR 618 First Amendment and Society (3)
JOUR 626 Long-Form Writing (3)
JOUR 636 Opinion and Commentary--Advanced Media (3)
JOUR 646 Depth Reporting--Advanced Media (3)
JOUR 667 Fieldwork in Magazines--Advanced Media (3)
JOUR 676 Strategic Campaigns (4)
JOUR 677 Media Management (3)
JOUR 692 TV News I--Advanced Media (3)
JOUR 693 TV News II--Advanced Media (3)
JOUR 694 Online Writing, Design, and Production--Advanced Media (3)
JOUR 695 Newspaper Reporting--Advanced Media (3)
JOUR 696 Newspaper and Online Editing--Advanced Media (3)
JOUR 697 Magazine Writing--Advanced Media (3)
JOUR 698 Media Sales (3)
JOUR 699 Reporting and Editing for Print and Online--Advanced Media (3) (Summers only)

JOUR 795 Current Issues in Marketing Communications (3)
Classes are designed to address current issues in marketing communications and are open to non-degree and other graduate students.

JOUR 796 Skill Development in Marketing Communications (3)
Classes are designed to develop skills used in marketing communications and are open to non-degree and other graduate students.

JOUR 797 Special Projects in Marketing Communications (3)
A student may complete a special project addressing a current issue in marketing communications. Departmental permission is required.

JOUR 801 Research I: Theory (3)
A comprehensive review of the theoretical and philosophical underpinnings of media research and practices. This seminar offers a range of perspectives and covers various interpretative, cultural, and critical approaches to understanding mass communication in various contexts. Each student drafts a literature review about a topic of the student's choice.

JOUR 802 Research II: Methods (3)
An introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies are reviewed. The class emphasis is on learning appropriate research tools to scientifically learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JOUR 801.

JOUR 803 Survey of Mass Media and Popular Culture (3)
Covers the activities, functions and operations of both traditional mass media and new media. The course provides a combination of historical context, current events, and a future perspective. Topics include the business and economics of the media, the role of the media, and rights and responsibilities.

JOUR 815 Investigation and Conference (1-3)
Specialized work by qualified students under direction of the graduate faculty. Investigation and research studies. Prerequisite: Ten hours of graduate work in journalism.

JOUR 819 Writing for Marketing Communications (3). A writing-intensive course focusing on articles and other works about marketing communication, management, general business and related subjects. Students read and discuss a core of designated works as well as works they select on their own. Students write reports, executive summaries and analytical briefings in which they synthesize these readings and apply marketing and management concepts to their own written work.

JOUR 820 Marketing Fundamentals for Communicators (3)
The course is designed to provide a fundamental understanding of marketing theory and process and how these theories relate to Integrated Marketing Communications. Specific focus will be spent on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable corporate objectives.

JOUR 821 Integrated Marketing Communications and Sales Strategies (3)
The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used.

JOUR 822 Database Development and Management (3)
A course in creating, updating and effectively using databases in marketing communications. Students learn the process of designing a database, what information to include and how to acquire information, and how to organize and execute marketing communications programs using a database.

J823 Branding in Marketing Communications (3)
Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them.

J824 Creative Process (3)
An examination of the creative process and techniques of creative problem solving. The course gives students numerous opportunities to solve a variety of marketing communications problems. Students have an opportunity to visit with individuals who practice creativity in their professional lives and individuals who study creativity as scholars.

J825 Relationship Marketing (3)
An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media.

JOUR 826 Innovation in Management of Communications (3)
Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. Students will show their ability to keep up with current events and trends in management through weekly assignments.

J827 Marketing Ethics (3)
An examination of the ethical issues, philosophies, and decision-making systems that affect marketing communications. Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization’s future.

JOUR 828 Financial Fundamentals for Communicators (3)
This course covers a wide range of financially-related concepts from the perspective of the communications function. Topics include: financial markets; finding and using key Securities and Exchange Commission filings; understanding the balance sheet, income statement and cash flows; financial analysis; investor relations; impact of Sarbanes-Oxley; corporate governance issues; building and using budgets; and impact of these concepts for not-for-profits.

JOUR 829 Marketing Communications Research (3) Application of the research, metrics, and measurement tools commonly used by corporations or organizations to evaluate performance. The class focuses on working with a specific client organization in preparation for completing the marketing communications project.

JOUR 840 Seminar in ______ (3)
Research in the issues and development of media. Seminars focus on topics of current and historical interest. Students develop projects and presentations in special areas of interest and expertise. Course may be repeated under different topics.

JOUR 898 Master's Research (3)
The student, with the guidance of a master’s project/thesis committee begins the research. Projects are intended for a professional audience or professional media or clients and represent professional practice or performance. The thesis is intended for an academic audience, part of which might be submission to a scholarly conference or journal. Prerequisite: Satisfactory completion of 18 hours of graduate course work.

JOUR 899 Master's Project/Thesis (3)
The student, with the guidance of a master’s project/thesis committee, completes execution of the project or thesis. In addition, the student completes the final, general examination and the presentation/defense of the project or thesis. Prerequisite: Satisfactory completion of JOUR 898 Master’s Research.