JOUR 101 Media and Society (3)
Introductory course open to all KU students. The course emphasizes the use of critical and creative thinking as tools to better consider the reliability of information received through newspapers, magazines, radio and television, online media, trade publications, advertising and business communications. The class also surveys media ethics, economics, technology and the function and impact of media on a free society. The course is designed for pre-journalism students, students considering journalism as a major and students from other disciplines who take it as an elective. For students who entered college in fall 2000 and thereafter, this is a prerequisite for all other journalism courses except JOUR 600. Not open to seniors. Must be completed with a grade of 2.0 or better. May be retaken once.

JOUR 201 Current Issues in Journalism (3)
An in-depth investigation of a current event or issue confronting the various professions of journalism. The class will examine the implications of the event/issue for professional values, ethics, diversity and free expression. Prerequisite: Jour 101 with a grade of 2.0 or better.

JOUR 231 TV Sports Production (1-2)
Students learn and demonstrate the skills necessary to perform television sports reporting, the gathering of sports news, editing of audio and video, writing for television, and presenting the sports program. Students also learn skills for advanced technical surveying, remote setup, play-by-play announcing, program production, and how to obtain proper authorization for the above. The finished products may be used on KUJH-TV or other media. Prerequisite: instructor permission.

JOUR 251 TV Production (1-2)
Students learn and demonstrate the skills necessary to perform studio- and remote- camera operation, automated station programming, audio recording, basic lighting techniques, basic editing, producing and directing. Students create public service announcements, commercial messages, promotional announcements, remote events and studio productions. The finished products may be used on KUJH-TV or other media. Prerequisite: instructor permission.

JOUR 288 Laboratory in Media I (1)
A laboratory course designed to give the student experience in at KUJH-TV, and experience in news and sports at KJHK-FM. No student may earn more than four hours total in JOUR 506, JOUR 507 and/or JOUR 508, and no student may earn more than six hours combined course work in JOUR 288, JOUR 488, JOUR 507, and JOUR 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. A limit of one credit for JOUR 288 in a semester and two credits in a student's total program. Prerequisite: Instructor permission.

JOUR 301 Research and Writing (3)
Instruction focuses on gathering and presenting news and persuasive information for all media. Students learn to write for a variety of media, purposes and audiences. The course emphasizes the importance of storytelling for readers, listeners and viewers. Students gain basic skills ranging from interviewing to video editing as well as concepts needed to write for a variety of media platforms. Prerequisite: JOUR 101 completed with a grade of 2.0 or better and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent. A 2.67 English GPA when all are completed at KU; when any English courses are transferred, a 3.0 English GPA or 2.67 plus an English ACT score of 25. Concurrent enrollment in JOUR 301 and JOUR 101 allowed if English requirements are met. Not open to seniors. Must be completed with a grade of 2.0 or better to enroll in courses for which it is a prerequisite and may be retaken once. Students must be admitted to the School of Journalism or in an approved concentration in order to enroll in JOUR 301.

JOUR 302 Honors Research and Writing (3)
Is open only to students in the KU Honors Program. Students will attend the lecture sessions of JOUR 301 Research and Writing, and meet in lab sessions as JOUR 302, effective spring 2008.

JOUR 310 Visual Communications (3)
Instruction in the elements of visual literacy, design, visual concepts, illustration styles, forms and techniques, composition, typography, color theory, graphic and design techniques. Class presentations focus on the use of visual elements in news and persuasive journalism in all media. Prerequisite: JOUR 101 with a grade of 2.0 or better.

JOUR 321 Sports Play-by-Play (2)
Instruction in sportscasting, sports producing, and live sports play-by-play and color. Students gain practical experience broadcasting games and sportscasts on local media outlets including KUJH-TV and KJHK-FM. The course also offers analysis and criticism of the history and current trends in sports broadcasting. Prerequisite: JOUR 301 with a grade of 2.0 or above.

JOUR 409 Special Topics in: (2-4)
Prerequisite: Approval of instructor.

JOUR 410 Photojournalism (3)
Study of camera, film, printing, composition, light and lighting, flash, the principles of photojournalism, deadline shooting for sports, general news, spot news and features. Building a portfolio and laboratory work are included. Prerequisite: JOUR 301 with a grade of 2.0 or above.

JOUR 415 Multimedia Reporting (3)
Hands-on instruction in the gathering, writing and presentation of news and information for newspapers, magazines, television, radio and online media. Student work may appear in campus media. Prerequisite: JOUR 101 and 301, each with a grade of 2.0 or above.

JOUR 419 Multimedia Editing (3)
This course emphasizes principles of editing for written and verbal expression, logic, visual presentation, organization, and news judgment for all forms of media: newspaper, magazine, broadcast and online. Prerequisite: JOUR 301 with a grade of 2.0 or above.

JOUR 433 Strategic Communication (3)
An exploration of the many forms of persuasive communications in corporate and agency settings and the many audiences/publics addressed. The course takes a research-based, strategic and integrated- communication-system approach to help students understand how communication elements carry out organizational objectives. Course content includes Integrated Marketing Communication elements such as public relations, advertising, sales promotion, personal selling, relationship marketing, direct marketing, database marketing, digital/cyber marketing, specialty marketing (e.g., sports marketing, broadcast promotions). It also covers globalization and business ethics. Prerequisites: Junior standing or completion of JOUR 301 with a grade of 2.0 or better. Open to non-majors.

JOUR 435 Message Development (3)
Strategic Communications students learn the role of communication in achieving organizational objectives. This course develops the writing skills expected of strategic communicators. It emphasizes writing for media targeting a variety of audiences with strategic messages. Students learn to analyze communication problems and to create messages that provide solutions. Students develop critical-thinking abilities by using research methods such as interviewing and database analysis. The course includes advertising copy writing, business writing, public relations writing, broadcast writing and writing for online media. Prerequisite: JOUR 101 and JOUR 301, each with a grade of 2.0 or better.

JOUR 488 Laboratory in Media (1)
Principles of operations, programming, production and management of KUJH-TV or other media. Students must complete a specified number of hours supervising staff. No student may earn more than four hours total in JOUR 506, JOUR 507 and/or JOUR 508, and no student may earn more than six hours combined course work in JOUR 288, JOUR 488, JOUR 507, and JOUR 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. Limit of two hours enrollment in JOUR 488 in a student's total course work. Prerequisite: completion of JOUR 101 with a grade of 2.0 or better and instructor permission.

JOUR 499 Honors Research Essay (3)
Independent study ending in an essay developed from substantial original research and prepared under the direction of a School of Journalism faculty member who is a specialist in the area of the student's interest. Open only to those seniors already in the honors program and in their last semester in residence. Prerequisite: 3.7 minimum GPA in journalism; 3.5 minimum overall GPA (all courses-in residence and other); and consent from supervising faculty member.

JOUR 500 Topics in Journalism: (2-3)
Prerequisite: 8 hours of Journalism. If a section is designated Advanced Media, the prerequisites are JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 502 International Journalism (3)
This course explores print, broadcast and online media in industrialized and developing nations. It examines how government rules and restrictions affect press freedoms, examines the effects of technology on access to information, explores how the U.S. media cover news in foreign countries, explores how foreign media cover news events in the United States, and examines coverage of critical current events. The goal of the course is to make students aware of the effects of mass media in a global economy. Prerequisite: eight hours of journalism.

JOUR 503 History of Journalism and Mass Communication (3)
A survey of the history of the American media emphasizing appreciation and understanding of the technological, social and cultural trends affecting newspapers, magazines, radio and television broadcasters and online media. The class may focus on one segment of journalism history, which will be listed in that semester's timetable. The course may be repeated when the focus varies. Prerequisite: junior standing.

JOUR 505 Professional Development (1)
Preparation in skills needed in seeking internships and permanent employment, including resume and application letter writing, interviewing, and professional presentations. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or higher.

JOUR 506 Directed Studies in Journalism (1-2)
Undergraduate research project. Students must submit a written proposal to be approved by the instructor before enrollment. Limit of two hours enrollment in a student's total course work. Prerequisite: 2.5 grade point average overall and in Journalism.

JOUR 507 Practicum in Journalism (Professional) (1-3)
Practical experience in journalism in a supervised professional setting for which the student does not receive pay. Students enrolled receive credit for professional experience in advertising, public relations, news-editorial, radio, television, photojournalism, and related fields. Supervision is provided by the employer offering the professional experience. Credit hours will be graded on a satisfactory/unsatisfactory basis. Enrollment requires the consent of the instructor. Students also must be registered with the Journalism Career Center. Limit of two hours enrollment in JOUR 507 in a student's total coursework. No student may have more than four hours in JOUR 506, JOUR 507 and JOUR 508. A student may not turn a paid internship into a credit internship. Prerequisite: Having completed either JOUR 415 Multimedia Reporting or JOUR 435 Message Development, having completed at least 11 hours of journalism, having a grade point average of 2.5 or above, both overall and in journalism, reporting to a journalism or communications professional, working at least 40 hours for one credit, at least 80 hours for two hours of credit, receiving no pay for these hours, and completing a 4- to 5-page report, accompanied by work samples.

JOUR 508 Practicum in Journalism (Academic) (1-2)
Practical experience in journalism in a supervised academic setting for which the student does not receive pay. Students enrolled in the course receive credit for practical experience in advertising, public relations, magazine, news-editorial, radio, television and photojournalism. Supervision is provided by the instructor offering the practicum. Letter grades are earned. Enrollment requires the consent of the instructor. Limit of two hours enrollment in JOUR 508 in a student's total course work. No student may have more than four hours total in JOUR 506, JOUR 507, and JOUR 508. Prerequisite: 2.5 grade point average overall and in Journalism.

JOUR 512 Principles of Broadcasting, Cable and New Technologies (3)
A survey of the field from traditional, over-the-air radio, television and telephone, to satellite and land-based emerging new technologies. The course is strongly based on current events but also covers the historical perspective. The course primarily covers the business side of media, the role and responsibility of the government in regulating media, and an examination of the social implications of the changing media environment. Prerequisite: 8 hours of Journalism.

JOUR 513 Principles of Advertising (3)
Students apply the concepts and skills learned in previous courses to the practice of Advertising. By studying past and present campaigns in traditional and new media, students explore how advertising works within the social, economic and cultural environment. From research and planning, through creative development and media execution, and to final evaluation, students learn what makes campaigns succeed and prepare to produce an effective campaign in the capstone course. Prerequisites: JOUR 433 or JOUR 415 or JOUR 435.

JOUR 523 Principles of Public Relations (3)
Students apply concepts and skills learned in previous courses to the practice of public relations. This course surveys the public relations process and the managerial and social responsibilities of the public relations practitioner. Historical and ethical perspectives of the profession are presented, with emphasis on research and planning methods. Prerequisites: JOUR 433 or JOUR 415 or JOUR 435.

JOUR 527 Online Journalism (3)
This course is an introduction to online storytelling and production of Web sites. The focus is not on technology, but on the elements of good journalism and the channel of the World Wide Web. The course explores both the editorial and commercial aspects of the Web. The course also covers aspects of the Web that have an impact on media applications - the evolving laws, management, economic implications and the blurring lines between editorial and advertising content. Prerequisites: JOUR 415 or JOUR 419 or JOUR 435.

JOUR 533 Case Studies in Strategic Communication (3)
Students analyze and evaluate specific examples of success and failure in strategic communications. Prerequisite: JOUR 433 and JOUR 435, and either JOUR 513 or JOUR 523.

JOUR 534 Diversity in Media (3)
A study of mass media images and portrayals of race, class and gender in society. The course examines media representations of African-Americans, Latinos, Native-Americans and Asian Americans, as well as media images of masculinity and femininity. The course also explores media images of groups traditionally under-represented in the media, including gays and lesbians, the elderly, the poor and the disabled. Students study media portrayals in journalism, entertainment, public relations and advertising. The course encourages students to think critically about media images and analyze the role mass media play in reinforcing cultural stereotypes. Prerequisite: 8 hours of Journalism

JOUR 536 Documentary and Corporate Video (3)
The study of the field and functions of non-broadcast television: the use of video by business, educational, medical, governmental and non-profit organizations. Students plan and produce typical video materials, such as training tapes, employee orientations, community relations, new product demonstrations and self-paced instructional programs, designed for both internal and external audiences. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or above.

JOUR 537 Case Studies in Editing (3)
An advanced course in editing print and new media. Working with actual manuscripts as case studies, students practice "micro" editing skills of grammar, punctuation and refined word usage while addressing issues at the "macro" editorial level, including crafting content according to specific audiences, angles and messages. Students study tools with which they can turn raw copy into publishable content that works within the larger context of editorial philosophies and communication needs. Students compare editorial decisions with published versions to enhance the learning process. Editorial duties such as direction of writers and management of copy processes in the non-news environment also are practiced. Prerequisite: JOUR 419 with a grade of 2.0 or above.

JOUR 538 International Marketing Communications (3)
A survey of the theory and professional practice of global marketing communications. It covers all major forms of integrated marketing communications on an international scale: mass media advertising, including the Internet; public relations; sales promotion, including point-of-purchase; direct and database marketing; partnership marketing; personal selling and the sales force; and event marketing. Intra-country and global marketing communications by multinational organizations will be examined.

JOUR 542 Magazine Publishing (3)
An orientation to the magazine industry, both print and new media. Special emphasis is given to understanding the interrelationships of circulation, advertising, promotion, administration, production and editorial. Students gain knowledge and experience by solving problems faced in conceptualizing and writing a business plan. They research the market and competition, build editorial, production, advertising and circulation strategies, and they project income and expenses for the first years of the enterprise. Prerequisite: Completion of JOUR 101 with a grade of 2.0 or better and completion of JOUR 301 with a grade of 2.0 or better.

JOUR 552 Print and Online Design (3)
An introduction to design concepts and skills as well as computer technologies for newspapers, Web sites and other print and online publications. Prerequisite: JOUR 301 with a grade of 2.0 or above.

JOUR 553 Marketing Communication Production and Design (3)
An introduction to basic production and design skills for marketing and communication materials, such as newsletters, brochures and other promotions. Students also learn production and design basics for the Internet. Lectures and projects challenge students to demonstrate increased technical knowledge and skills and to make critical decisions about content presentation and production resource efficiencies. Prerequisite: Jour 415 or Jour 435 with a grade of 2.0 or above.

JOUR 558 E-Commerce and the Media (3)
A study of the relationships between electronic commerce and media organizations. It includes a robust exploration of online media. The course is designed to address the needs of news reporters, producers and editors as well as those specializing in strategic or persuasive communications. It also explores how media organizations employ web technology and examines the business models and strategies employed by E-tailers and other dot-com organizations. Prerequisite: 8 hours of Journalism.

JOUR 562 Advanced Publication Design and Production (3)
This course builds on the principles of graphic and communication design for print and new media. Students gain knowledge and skills through a series of lectures, exercises and critiques. They create print and online projects for consumer and specialized business magazines, non-profit publications and for online media. Projects require conceptual visual thinking, audience understanding and efficient use of production resources. Prerequisite: JOUR 542 with a grade of 2.0 or above.

JOUR 568 Marketing and Media Research (3)
Students conduct, analyze and apply research to develop strategy and guide decisions. In addition to studying research methods, students develop critical-thinking skills by defining research problems and producing insightful solutions. Prerequisite: JOUR 433.

JOUR 572 Sales Strategy (3)
The application of creative problem solving in addressing the needs of various media constituencies. Rooted in persuasion and motivation theory, the course includes an examination of non-manipulative sales tactics and personal presentation skills. Students develop an understanding of how media organizations integrate advertising, marketing and sales intelligence in solving client problems. Prerequisite: 8 hours of Journalism.

JOUR 574 Financial Basics for Communicators (3)
An overview of how the world of business and markets operates; key documents and regulations of business; balance sheets, income statements and statements of cash flows; how to create and interpret budgets, particularly for non-profit organizations; how to use various tools of analysis, and how to make personal financial decisions. Each student follows one public company for the semester and prepares an in-depth analysis of the company as a final project. Prerequisite: junior standing and completion of JOUR 415 or 435 with a grade of 2.0 or better.

JOUR 600 School Journalism and Publications (3)
(Open only to education majors and journalism teachers in elementary and secondary schools.) A study of the use of publications in the teaching of secondary school journalism, and an analysis of problems in supervising school newspapers, magazines, and yearbooks. The course covers staff organization, writing and editing, make-up, typography, advertising, and illustration. Students learn through lectures, projects, practice assignments, and directed study of newspapers, yearbooks, and current teaching materials.

JOUR 608 Ethics and the Media (3)
This course surveys techniques of moral analysis, argument and decision-making for use by practitioners in both news and persuasive journalism. It employs classical ethical theory, moral reasoning models and critical-thinking skills to resolve ethical choices through case studies involving reporters, editors, broadcasters and practitioners in advertising, marketing and public relations. Prerequisite: 8 hours of Journalism.

JOUR 610 Advanced Photojournalism (3)
Advanced study of camera, film, printing, composition, light and lighting, flash, principles of photojournalism, deadline shooting for sports, general news, spot news and features. Building a portfolio and laboratory work in both traditional and digital photography are included. Supervised work may appear in various media outlets. Prerequisite: JOUR 410 with a grade of 2.0 or above.

JOUR 618 First Amendment and Society (3)
An examination of the history and philosophy of freedom of speech and press and the limitations imposed upon those rights by statute, common law and court decisions resolving conflicts with other constitutional rights. Critical-thinking skills and case analysis focus on the roles, rights and responsibilities of the news and persuasive media in a free society. This course is open to all students at the University of Kansas. It emphasizes the importance of freedom of expression in a free society. Students study key media law court decisions and explore free speech issues more broadly to embrace the philosophical thinking that led to the development of the First Amendment. Prerequisite: Junior standing.

JOUR 626 Long-Form Writing (3)
Students in this advanced writing course produce informational articles and features. These works include profiles, how-to pieces, travel features, analytical works and narrative essays for submission to magazines, corporate publications, online venues and cable channels. Prerequisite: One Advanced Media course with a grade of 2.0 or above, and JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 636 Opinion and Commentary - Advanced Media (3)
Research, writing and presentation of opinion and critical writing in multimedia formats including newspaper editorials, columns and letters, broadcast and online editorials and commentary, and critical reviews of films, plays and books in all media. Prerequisites: Completion of one Advanced Media course with a grade of 2.0 or above, and JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 646 Depth Reporting - Advanced Media (3)
Classroom instruction and individual coaching on techniques of investigative and depth reporting, including computer-assisted reporting, database reporting, and finding and using governmental or corporate records. The course offers individual coaching on how to plan, research, organize, write and present depth reporting projects for print, online or broadcast media. Prerequisite: One Advanced Media course with a grade of 2.0 or above; or consent of instructor for students who have completed JOUR 415 and JOUR 419, each with a grade of 3.0 or above.

JOUR 667 Fieldwork in Magazines (3)
Students receive classroom instruction during the semester and then complete 64 to 80 hours of professional on-site experience in editorial, production, promotion, advertising or circulation departments for local and national organizations. In class, students research, write and present papers and complete a portfolio review before a panel of external reviewers. Students who complete this class may not enroll in JOUR 507, the professional practicum in journalism. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above, and JOUR 542 or concurrent enrollment in JOUR 542 and a 2.5 grade-point average in journalism and overall.

JOUR 676 Strategic Campaigns (4)
Students produce a campaign to solve a marketing communication problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendations. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Prerequisite: JOUR 435 and JOUR 568 and either JOUR 513 or JOUR 523. Students admitted to the School for fall 2004 and thereafter must be in good academic standing to enroll in JOUR 676.

JOUR 680 Multimedia Management and Leadership (3)
Addresses challenges faced by managers and leaders in a changing media environment. The course explores a range of management and leadership concepts, including organizational culture, organizational change, functions of managers, leadership theory, power and influence, motivation and reinforcement. Discussions include impact of the changing media landscape and impact of digital media. Prerequisites: at least one course designated as advanced media or JOUR 568 Marketing and Media Research.

JOUR 691 Community Journalism-Advanced Media (3)
Students work at a community newspaper, television station or online operation; and either cover the news, produce or edit the news. Instruction includes newsroom coaching and evaluation by professional journalists. Classroom instruction covers such issues as analyzing media content, diversifying story sources and practical ethical decisions faced by the students. Instructors also meet with students for individual conferences. Students must complete a writen project and present it to the class and to the news professionals. Prerequisite: JOUR 415 and 419, each with a grade of 2.0 or above.

JOUR 692 TV News I - Advanced Media (3)
Students work for KUJH-TV news as reporters/photographers for daily newscasts. Students are responsible for generating story ideas, conducting interviews, shooting video, and writing and editing stories. Classroom instruction and discussion covers techniques and critical issues in broadcast news. Students receive individual coaching in newsgathering and storytelling techniques for television news. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 693 TV News II - Advanced Media (3)
Students work for KUJH-TV news as producers, assignment editors, photographers, advanced reporters or in other positions, building on experience and polishing skills developed in TV News I. Students receive classroom instruction and critiques of newsroom work in addition to discussing critical issues in broadcast news. Prerequisite: JOUR 692 with a grade of 2.0 or above, and completion of JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 694 Online Writing, Design and Production - Advanced Media (3)
Classroom instruction and supervised individual coaching in the gathering, writing, design and multimedia presentation of news and information. Students synthesize material from other campus media as well as generate original material. Prerequisites: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 695 Newspaper Reporting - Advanced Media (3)
Classroom instruction and individual coaching in the gathering, writing and presentation of news in the print and online editions of the University Daily Kansan. Students receive individual critiques of reporting and writing in regular conferences with the instructor and in written feedback. Students also gain experience converting stories to broadcast and online format. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 696 Newspaper and Online Editing - Advanced Media (3)
Classroom instruction and individual coaching in editing, news judgment, headlines, makeup and design in the presentation of news in the print and online editions of The University Daily Kansan or Kansan.com. Students receive individualized coaching and feedback in conferences with the instructor. Prerequisites: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 697 Magazine Writing - Advanced Media (3)
Classroom instruction and individual coaching in the reporting and editing of articles for Jayplay, The University Daily Kansan's student-produced weekly campus magazine. Students in the course develop the magazine's content, write department and articles for the magazine, and work with artists, photographers and the magazine's student editor. Students receive individual coaching and written feedback on their work from the course instructor. Prerequisites: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

JOUR 698 Media Sales (3)
Provides opportunities for students to test and explore communication and persuasion theory in development of campus media. Under faculty supervision, students serve as marketing representatives of KUJH-TV to area advertisers/donors. Prerequisite: JOUR 572 with a grade of 2.0 or above.

JOUR 699 Reporting and Editing for Print and Online - Advanced Media (3)
Summers only. An intense eight-week summer reporting and editing experience on The University Daily Kansan and its Web site, Kansan.com. A three-hour class session each week will focus on the proper concepts and techniques of reporting and editing. Students will be required to research and make presentations on various aspects of reporting and editing. Students also will meet one-on-one on an ongoing basis with the instructor to review work. The class may serve as preparation for or as a supplement to JOUR 695 Newspaper Editing or JOUR 696 Newspaper and Online Editing. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above.

(Page updated October 2007.)